Produkteka presents ten Croatian companies and as many designers.
Scuderia Zagreb in cooperation with the Center for Design of HGK will bring together designers, manufacturers and distributors in the first Produkteka conference, product design platform for creating new products.
Produkteka is a platform that connects designers, innovators, manufacturers and distributors – elementary parts in realization of good ideas into reality. Our goal is to establish communication between all participants in the creation of new products.
This platform offers a solution to all those in need to add value to their business through quality and sustainable design. Connecting people, facilitating exchange of ideas and creative atmosphere encourages cooperation with the specific aim of creation of new products and strengthening of Croatian economy.
With the support of the Center for Design of HGK, first Produkteka conference will be held on February 14th in their headquarters, Draškovićeva 45, with the topic being furniture and interior decorating. Croatian designers and manufacturers will show their visions for development of Croatian products.
Ten designers, ten companies and five distributors will each have ten-minute presentations describing what their operations are, their abilities and needs. The program will consists of lectures, workshops, panel discussions, and presentations of successful products.
Many companies have already responded to our invitations, like Inkea, Kvadra, Kenda, Inker, Intera, Topomatika, Evolva, PandoPada and many others. Also, many Croatian designers will present their projects to the public: Mario Furčić, Nikolina Jelić, Ksenija Jurinec, Ada Kezić, Ana Banić Göttlicher and Maša Vukmanović, Zoran Šunjić and Ines Pašić, Alan Tvico, Tomislav Veltruski and Carmen Mikuš.
Exhibition accompanying the event will bring together works made in successful cooperations between designers and manufacturers and demonstrate that Croatian product design has a lot to offer.
Produkteka will be held quarterly, in order to better fulfill its goal – the creation of new products.
The topic of the next Produkteka conference will be transportation, and will be held together with the Auto(r) Automotive Design Conference.
“Produkteka is similar to Kickstarter with the difference in that it is not about raising the money but directly connecting designers with companies. This is a great opportunity for all because companies complain about the lack of quality and innovative designs, and designers complain about the lack of work. Therefore, this platform is a meeting place and connection of ideas and production.”
The project is conducted in collaboration with the Center for Design of the Croatian Chamber of Commerce, Association Boonika – platform of visual dialogue and Boonar studio.
Boonika is the organization that operates on the principles of tolerance, cooperation, equality and mutual respect through strategic objectives of strengthening social capital and promote the value of art and international cultural cooperation, while Boonar as CGFS (computer grafic freelance studio) consists entirely of freelancers.
Scuderia Zagreb is a company that is for five years organizing Auto(r) Automotive Design Conference, the largest event devoted to product design in Croatia. So far we have successfully collaborated on several projects in the field of product designs, such as Sljeme Autokoffer, Dok-ing XD, Rimac Concept One …
Valentine’s Day, February 14th, at the Center for Design of HGK, from 10:00 to 15:00 is the right place for all lovers of design.